July 5, 2022

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TIKTOK BRINGS LIGHT INTO A CULTURE OF DARKNESS 

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MELANIE MARGARYAN WRITES — For those who don’t know a lot about Armenia, that’s not likely stunning.

Armenia is a tiny nation within the Caucasus, the place nothing attention-grabbing actually occurs. Effectively, moreover battle and actually unhappy stuff. However let’s speak about one thing nice that’s been taking place for Armenians, for as soon as: TikTok.

For those who go onto YouTube, Instagram, Fb, and so on, and attempt to discover Armenian video leisure, there isn’t a lot. And the movies that you simply do discover are often skits written by skilled Armenian creators and actors. However in the event you go onto TikTok and lookup any Armenian-related hashtag, you get an unbelievable quantity of outcomes with billions of views.

These TikToks should not completely posted and created by skilled actors or entertainers. Armenians of all ages and backgrounds put up content material and get a whole bunch to 1000’s to thousands and thousands of likes and feedback. They usually’re not simply Armenian-related movies. Many of the content material is humorous and light-hearted, which is extremely refreshing for Armenians with an extended, darkish cultural historical past.

For those who learn the remark sections of those Armenian comedy TikToks, they’re often loaded with feedback from different Armenians who really feel strongly associated to the video they simply watched. Individuals make feedback like: “That is so correct it’s loopy”, “MY GRANDMA DOES THIS,” and “For those who’re Armenian and say you don’t relate to this, you’re a liar.”

By way of these TikToks, Armenians throughout the globe are connecting to at least one one other in a method that has by no means earlier than occurred. With this new platform they can construct an upbeat, tightknit digital neighborhood. It is a actually large deal, primarily as a result of Armenians are dispersing more and more internationally

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Sure, TikTok has helped remodel the tears of disappointment into tears of laughter for the Armenian neighborhood.   On this method, possibly, historical past isn’t doomed to repeat itself, however to re-script its story from one among much less tragic to extra comedic proportions.

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